‘If your business is not on the internet, then your business will be out of business.’ – Bill Gates.
Customers regularly use the Internet as an entry point into the marketplace for product and service purchases. A lot of shoppers are now online, purchasing everything from books to computers to cars to real estate to airplanes to natural gas. About 80% of people use the Internet to search for products and services they need before making a purchase.
People usually visit a website is to find information which will determine their purchasing decision, not having a website might make them go for one of your competitors. Having a website puts your business in a good position to convert these customers.
1. INSTANT CREDIBILITY
Most customers visit your website to know if your organization can be trusted and to view testimonials of your previous works and facts to back up your words. A well-structured website will provide information customers need anytime and anywhere.
Have you ever had difficulty convincing someone that you are the real deal? Having a professionally designed website will improve the perceived value of your business and give your business wit a professional image which will inspire even greater confidence. This is a great selling point when making a purchase decision.
2. COMPETITIVE NECESSITY
Having a website gives you a distinct advantage over your competitors who don’t have, it also helps you stay on par competitively with those already have a website – especially if you are adequately marketing your website.
With a professional website design, you will be able to educate customers and easily influence their purchasing decisions. Don’t let your competitors snatch potential customers by not having your business website.
A website is always open and available to customers 24/7 without any supervision. This is equivalent to having your business open – even on weekends and holidays!
Having a professional website will also provide the convenience of customers making purchases while you are away relaxing during festive periods or attending to other business needs; you can always be there for your customers.
4. CUSTOMER SERVICE AND COMMUNICATION
Most professional websites come with a blog/news feed which makes it much easier, quicker and effective to update customers on your latest offers, products, services special promotions and other content.
Existing and potential customers can effectively communicate with you through a FAQ page, ticketing systems, emails and so on. They will be able to review your products and leave feedback; this has been proven to greatly reduce the cost of customer service.
5. HIGHER REVENUE
According to the Small Business Administration, businesses that have websites are averaging more yearly sales and 39% higher revenue than businesses not online.
6. ACCESS TO CUSTOMER BEHAVIOUR
A professional website will provide metrics that will enable you to track customer behaviour, likes, and other activities. This can help you make informed business decisions that can enhance sales conversion.
7. EXPANDS BUSINESS REACH
A professionally designed and well-marketed website opens your business to people all over the world. It also enables people to have access to your products and services from the comfort of their home.
Having a website significantly increases the effectiveness of your advertising campaign and improves your customer reach no matter what product you sell or services you offer.
You should have a professional-looking site if you want your business to be taken seriously.
Your website is an important part of your business.
At Joxia Creative, we specialize in providing professional, eye-catching and creative websites that are search engine friendly and optimized to let potential clients find you.