USERS’ EXPERIENCE TIPS FOR A PROFIT-ORIENTED WEB DESIGN
Knowing the best practices to follow when it comes to designing or re-designing a website will put you far ahead of most of your competitors. You will need to focus more on the user-friendliness of your website if you are serious about improving lead generation or enhancing brand awareness.
RESPONSIVE DESIGN
Responsive website has become a necessity because almost everyone use their phones to access the internet, research shows that 54% of web traffic are pulled from mobile device. Any website built today must include responsive design because users expect that information on your website should be readily available on whatever device they decide to use.
You might need to use online services like ami.responsivedesign.is or Google Mobile Site Tester to check the responsiveness of your website.
ATTRACTIVE CALLS TO ACTION
Call-to-action (CTA) buttons are used to guide users towards your goal conversion. They should be should be clear and unmistakable, contain action-packed text, contrasting colors and be big and bold with Clear, Concise and legible texts. Keep in mind that your CTA must also create a sense of urgency to be effective.
SIMPLE AND CONSISTENT DESIGN
It’s important to keep your design elements simple and consistent. The overall look and feel of your site should be consistent across all of your site’s pages. Simplicity never fails! When in doubt – subtract. Your design need to be easy to use, simple to navigate, employ the right fonts, make use of the right colours for your audience and remain consistent overall.
ACCESSIBILITY AND USABILITY
Usability and utility are important factors that determine the success or failure of a website. Since most visitors are coming to your site to get some information or complete some action, it is important that your website be accessable to everyone regardless of the age, physical disability, and geographical location.
SCANNABLE CONTENT
You need to understand that users don’t read, they scan web pages searching for interesting things, and click on the first link that catches their interest. Keep your text short, paragraphs to a minimum level be sure to optimize the use of headlines, sub-headlines, paragraphs, bullets points.
Also, proper use of images and infographics can help get the attention of users.
EASY AND INTUITIVE NAVIGATION
The navigation bar should be above the fold of the screen, it will enable the user to find their way around the website regardless of the device they are using. A visitor should be able to intuitively figure out what they should click next once they get to your site.
SIMPLE PAGE NAME
Ensure the name of the pages are simple, concise and easy to understand. By trying to get creative and using funky names, a visitor (apparently a potential customer) might not be used to it and won’t be able to find the way around the site.
Stick to names that will go straight to the point about the duties they perform.
CONTACT INFORMATION
Always make sure that how to contact you is easily located on your web page, so your users won’t get lost while trying to get your contact.
HERO-WORTHY ERROR HANDLING
Error messaging is part of customer support and should not be overlooked because also impacts the level of user experience. Errors are a big point of frustration for web users because they can cause us to bounce away from our intended path. A good error message should come with a human tone, and should embrace humor in the situation. Incorporating a good error messaging system will lead to more sales, fewer customer calls and complaints.
